“An Interesting Way to Increase Web Site Traffic Conversion Rates”

We all remember the banner ads that were popular a few years ago.

People would submit a banner image with a compelling graphic image and text

combo that would generate clickthroughs to as many relevant banner ads exchange sites as they could.

One way to increase the profitability of those ads is to test different designs to see

which ones generate the highest clickthroughs and of those clickthroughs, which designs

generate more sales. When you do that, now it’s just a matter of scaling up by getting those ads

to as many high traffic sites as possible.

One way to really generate more targeted web site traffic while providing a great service for your

visitors is to simply add a forum for people interested in your niche market to discuss topics with each other.

Social media marketing is huge online these days and you’ll find more products and services are being

sold by adding a forum based on the ability of those in your market to discuss the issues they have in common and the benefits of what you provide to solve their problems.

There’s no greater or more effective means of compelling new purchasers of your prooducts and services than for someone in the market for it to hear an existing satisfied client

extol the benefits of how your product helped them enjoy a higher quality of life.

Third party recommendations from people who are members of the same forum can be huge

especially as they have contributed to the same discussions and cultivated relationships overtime.

Providing that solution for social interaction may mean you recruit more evangelists for your products
and increase revenues from your site by recommendations than ever before.

Because of this, your own online virtual real estate becomes an asset that works for you
as you build the community.

There are advantages to having all of your content available on site and yet, there are times

when your visitors may prefer to receive all the articles on a particular category of their interest

emailed directly to them.

One way to provide them that instant gratification to satisfy their hunger for the content they crave,
is to have your articles categorized and provide the link to where they can get them immediately delivered to their inbox.

Of course, it’s up to you how you may segment them and how to automate the sequence too.

For instance, if it’s a weekly ecourse, you would time the autoresponder message with the articles

to be delivered in the order you’ve prepared and can adjust your autoresponder accordingly.

Doing this not only makes it more convenient for your visitors, but it allows you to serve them

better as well, because you can segment those who’ve subscribed into different lists according

to their areas of interest for more exact targeting. Your conversion rates will increase significantly

as the result of having more targeted offers because the products offered to each list will be

according to what your visitors have already expressed an interest in receiving.

This just goes back to the evergreen principle of helping people go where they are already headed.

Just helping them get their faster means you’re able to profit by by equipping your clients

with what they want and need the most.